Print Ad Copy for The Buckle
Newspaper Ad: Dress your attitude
IMAGERY: Photo of 5 teens in a long, outdoor pillared walkway during a cloudy fall day, standing defiantly with arms crossed, some leaning on the pillars and some standing in the walkway, each dressed in a different style of Buckle clothing.
HEADING: Don't talk to me about attitude. I'm wearing mine.
SUBHEAD: How do you dress your attitude?
COPY: At the Buckle, we've got fashion for YOUR attitude. And we've got a highly informed fashion team to help you wear it, not to mention free alterations to suit any attitude.
To make wearing your attitude even easier, we're equipped with easy layaway and the Buckle Charge Card and Primo Card.
And, to supply your friends with fashion attitude, we have free gift wrap and gift certificates.
So get into the Buckle today and dress your attitude.

Magazine Ad: Attitude of Fashion
IMAGERY: Group of teens & 20-somethings swing dancing on a brick street, at night, in a dimly lit by neon, downtown square, guys and girls, all dressed in classic Buckle apparel. Neo-retro new millennium atmosphere, but with a 50s feel.
HEADING: Dismiss the ordinary.
SUBHEAD: Excuse the predictable.
COPY: Surpass the standard.
Shop Buckle's elite fashion lines and receive attitude at no extra charge.
-Knowledgeable staff
-Free alterations
-Buckle Charge Card & Primo Card
-Easy Layaway
-Free gift wrap
INFO: For a store near you visit www.buckle.com
TAG: Buckle. The attitude of fashion.
Mossimo - Lucky - Tommy - Polo - JNCO - Silver - Fila - Dr. Martens
LOGO: Buckle logo